You probably already know this but leads don’t turn into customers instantly.

Shock. Horror.

You actually need to take your leads on a journey them from strangers to prospects to clients and even friends. And you need to work hard for them.

This is the biggest business sin you can make.

If you think about it from own point of view … what do you like when you interact with a business? How do you like to be treated? What do you enjoy when you are on a journey with someone you don’t really know yet?

Now, apply that to your own leads and prospects. Treat them the way you want to be treated.

And the way to do that? Nurturing them. Looking after them. Helping them. And not expecting anything in return (at all!).

When done properly and really well, lead nurturing can help you to generate more leads.

And more leads and prospects means more opportunities for new clients. Your business growth replies on new and repeat business and getting more customers means increased revenue. 

Now, how good does that sound?

So what are the 7 deadly sins of business?

  1. No lead nurturing: As we have established already, this is the greatest sin you can make because you will always be spinning your wheels to find more sales and wasting time searching for new leads.

  2. No connection/relationship with your list, networks and leads: Not only must you nurture your leads but you need to build a genuine relationship with them.

  3. No brand awareness: You are nobody in their eyes. Show up and show yourself regularly with your experience, stories and how you help them.

  4. Confusing your leads: A confused mind never buys. It’s as simple as that! If your lead don’t know how to work with you, you haven’t shared enough about how you can help them.

  5. Not getting repeat business: If you are not getting repeat business from your current and past client list something needs to change. Repeat business is so much easier to obtain that a new client because you have already done the hard initial work with your clients already.

  6. No raving fans: This the link to getting more leads in the first place. The people you help, whether they have paid you or not, can become your raving fans and your fans help you get more fans buy sharing your content, talking about you and advocating your business.

  7. Never following up: This is a killer for your business. Not only will it stop sales in their tracks but you also lose trust with people too.

This, from Hubspot:

An article in Harvard Business Review highlighted the surprisingly slow response times of most US-based companies. Here are a few benchmarks from the study which included feedback from more than 2240 US companies:

  • The average first response time of B2B companies to their leads was 42 hours
  • Only 37% of companies responded to their leads within an hour
  • 24% of companies took more than 24 hours
  • 23% of the companies never responded at all

Please, don’t be like these companies. Look after your leads, nurture them. You spend a lot of time, energy, effort and money on getting new leads and attracting the right types of clients to your business – you must treat them like you want to be treated.

Do you need help?

Do you need help in getting more leads through the door? Sometimes asking for help is the hardest thing, so I’m making it easy for you!

If you have any questions about organising your business, join me at my monthly Q&A session here. IT’s on the last T hursday of every month!

Alternately, email me and I’ll answer you personally. 

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