A successful business is a smart business – and that comes down to business optimisation. Let that sink in! So how smart is your business?

  • Can it work without you while you go on holidays with your family?
  • Is it automated and organised to save you time?
  • Do you have a team of people you can delegate to allow you to work on the big picture?

If you answered NO to any of these questions, business optimisation is about to become your best friend.

In this blog, I’m sharing some important information with you about business optimisation and why it needs to be a priority for you – starting today!

What is business optimisation?

“Business optimisation is the process of improving the efficiency, productivity and performance of an organisation. This can apply both to internal operations and external products.” (Source: Insight.com)

Efficiency. Productivity. Performance. The three keys to smart and successful business.

Look at your business as a whole, how is it doing? Is it efficient? Is it productive? And is performance as high as you want or need it to be? 

If you are losing time and money in any area of your business, business optimisation should be your first port of call.

Why is business optimisation important?

Business optimisation plays a very important role in your business and, in turn, your life because this is where you can plug the holes in your business that are leaking time, money and resources (and impacting your life outside the business).

Optimising your business will help you to reduce costs that can lead to higher profits. It will help you see where the majority of the time is being spent in which area of your business so you can better manage the tasks and team. And it can help organise your team so they can spend their time working on tasks that reap the most rewards.

How do you know if you need a business optimisation review?

There are some sure-fire signs that your business needs an optimisation overhaul, including:

  1. Bottlenecks: As your business grows, it will change. One of the signs that you need to overhaul your business optimisation is that you are experiencing bottlenecks. These could be because of you (you’re doing too much and there are not enough hours in the day),  your team (you need more efficiency, productivity or just more people working for you), or an external source, for example, suppliers, contractors or even Covid or weather events such as floods.
  1. Not reaching your goals: If you are not achieving your goals and what you want to get done in your business, it’s a sign that some (or maybe many) areas of your business are not optimised and your time is not being spent on the right tasks.
  1. You’re exhausted: If you’re tired, on the brink of burnout or you’ve fallen out of love with your business, chances are what you are doing isn’t sustainable and you are in the business too much. You’re working around the clock for very little return and it’s starting to affect your motivation, time, family and life.
  1. No growth: Perhaps you have hit a ceiling and you’re struggling to see consistent revenue growth every week, month and year. If this is you, take a look at your business and determine where the holes are in your optimisation bucket.

How to review your business

Business optimisation may sound like a mighty project, but if your time and profits are precious it’s worth investing in and persevering with. 

When getting started with a business optimisation review, start with the list of tasks where you are noticing problems, for example:

  • Marketing and promotion
  • Onboarding new staff
  • Content management
  • Customer feedback
  • Managing complaints
  • Inbox management
  • Diary management
  • Password management

You can download the full list of tasks here.

From this list, what are the priorities in your business right now? Note: These will differ from business to business depending on your model and what’s affecting your bottom line.

Now that you have your list of priorities, take a look at your business goals and objectives. Where do you want to be in 12 months, 5 years and 10 years? Now relate the priorities back to your these goals and get started on optimising your business!

Download my free Business Growth Systems Checklist now! 

If you’re fed up with working so much and so hard for zero results, it’s time to optimise. To help you with this task, my free Business Systems Checklist promises a starting point to overhaul your business optimisation so you can win back your sanity, time and profits.

Go through the checklist and look at the systems and processes you have in place for each area. Then choose the most pressing area (generally where you are losing time and money) and get started straight away. 

If you need to improve your systems and processes for better business results, please get in touch and let’s have a conversation about how you can do this quickly and easily so your business can start working for you.