As a small business owner, you’re constantly juggling multiple roles and responsibilities. From managing the day-to-day operations to strategising for future growth, it can be overwhelming – to say the least!
That’s where an Online Business Manager (OBM) can come in very handy.
But what exactly is an Online Business Manager (OBM), why do you need one, what do you need to consider before getting one and what do they really cost?
Let’s explore how an OBM can supercharge your business success in this blog.
What’s another name for an Online Business Manager (OBM)?
An OBM is also known as a business manager, operations manager or business integrator, and they are a professional who provides management-level support to busy business owners.
They act as a crucial bridge between your vision and implementing that vision, while also ensuring the operations of your business run smoothly so you can focus on shaping the future.
3 reasons why you need an Online Business Manager (OBM) now!
You might be wondering why you need an OBM and how they can help your business. Let’s delve into the main reasons why an OBM is essential for small business owners at the growth stage.
Fresh perspective and expertise
An OBM brings a fresh perspective and skill set to your business. As your company expands, you’ll encounter new challenges and opportunities that require expertise and skills beyond your own.
An OBM possesses a diverse range of skills and qualifications that can complement your strengths and fill in any gaps, which you can read more about here .
Whether it’s streamlining processes, implementing effective systems, or managing teams, an OBM can provide the necessary expertise to enhance your business’s efficiency and effectiveness.
Focus on your role as the CEO
As the CEO you have better things to do with your time than manage the day-to-day running of the business. An OBM allows you to focus on your role as the CEO and visionary of your business.
As your business grows, your time and energy become increasingly valuable, so you need to invest your efforts in strategic decision making, long-term planning and building relationships with key partners.
By delegating managerial responsibilities to an OBM, you free up your time to concentrate on what you do best – driving the direction and growth of your business and being the visionary!
Improved work-life balance
I’ll say it again … work-life balance! How nice does that sound? Another compelling reason to hire an OBM is to achieve a better work-life balance.
As a small business owner, it’s common to find yourself consumed by the demands of your business, often at the expense of personal time and wellbeing.
An OBM can help alleviate this imbalance by taking on managerial responsibilities, allowing you to reclaim precious time for yourself, your family and your personal interests.
By entrusting key operational tasks to an OBM, you can confidently step away from the day-to-day running of the business and create space in your schedule for self-care, relaxation and quality time with loved ones.
This improved work-life balance not only contributes to your overall wellbeing, but also enhances your ability to perform effectively in your role as the CEO and leader of your business.
Imagine this real-life example…
Lynn is the CEO and founder of a successful online business coaching platform and e-commerce store.
She has worked tirelessly to build her business from the ground up, but as her sales increase and her business builds, she finds herself struggling to keep up with the operational demands.
That’s when Lynn decides to hire an OBM. The OBM she hires takes charge of various aspects of the business, streamlining processes, improving customer service operations, and implementing management systems.
With their expertise, the OBM identifies areas for growth and implements marketing strategies that align with Lynn’s vision.
As a result, Lynn can focus on expanding her membership and course platform, explore new ideas and products, and nurture her valuable customers and partnerships.
With the support of her OBM, Lynn’s business continues to thrive while she remains the driving force behind its success.
What to consider when hiring an OBM
If you find yourself overwhelmed with day-to-day management tasks and need more time to focus on growing your business, it’s worth exploring the option of hiring an OBM.
When considering employing an OBM, it’s essential to evaluate the cost based on the role’s description, required skill sets and your budget.
While offshore OBMs may offer affordability, supporting local businesses and families by hiring onshore OBMs can provide added benefits, and they can often be the valuable partner you need to navigate the complexities of running a growing business and achieve even greater success.
Remember, as a small business owner, it’s crucial to surround yourself with a strong team that supports your vision and shares your commitment to success.
Evaluate your needs, budget, and the skill sets you require. Then hire the right person for the job (pay a little more if you have to to get the high quality you deserve, and embrace the power of an OBM.
They will help you transform your small business.
The real cost of hiring an Online Business Manager (OBM)
When it comes to hiring an OBM, it’s important to consider the cost implications.
The cost of hiring an OBM can vary depending on several factors, including the role description, required skill sets and your budget. While it may be tempting to go for the cheapest option, it’s crucial to prioritise quality and value in your decision-making process.
Skill sets and qualifications
OBMs come with different skill sets and qualifications, and these can significantly influence their pricing.
OBMs with extensive experience, specialised expertise and a proven track record may command higher rates. It’s important to assess your business’s specific needs and make sure their skill sets and qualifications align with your goals.
By focusing on the value an OBM brings to your business rather than solely on the cost, you can make more informed decisions for a long-term relationship with them.
Offshore vs onshore OBMs
Another factor to consider when evaluating the cost of hiring an OBM is the location.
Offshore OBMs, typically based in countries with lower labour costs, may offer more affordable rates. However, there are additional considerations to keep in mind.
Communication and time zone differences can sometimes pose challenges when working with offshore professionals (they may not be awake when you are starting your day!).
On the other hand, hiring an onshore OBM can have the added benefit of supporting local businesses and contributing to the growth of your community.
Additionally, working with an onshore OBM may facilitate smoother communication, collaboration and cultural alignment.
Investing in quality and value
While it’s important to be mindful of your budget, it’s equally essential to focus on the quality and value you will receive from your OBM.
Investing in a skilled and experienced OBM who aligns with your business’s values, vision and goals can equal significant returns in terms of improved efficiency, streamlined operations and business growth (aka sales!).
A high-quality OBM can bring fresh perspectives, industry insights and strategic thinking to the table, elevating your business to new heights.
Assessing return on investment (ROI)
When considering the cost of hiring an OBM, it’s always beneficial to look at the potential return on investment.
How much time and energy will you save by delegating managerial responsibilities to an OBM? How will their expertise and contributions impact your business’s growth and profitability?
By weighing the potential benefits against the cost, you can make an informed decision that aligns with your business’s long-term goals and vision.
Is it time to work with an Online Business Manager (OBM) in your business?
An OBM is a vital asset for small business owners who are at the growth stage. They provide management-level support, bring fresh skills and ideas to the table and allow you to focus on your role as the visionary of your business.
By partnering with an OBM, you can streamline operations, increase efficiency, and ultimately drive your business towards greater success.
If you find yourself overwhelmed by the day-to-day management tasks and are yearning for more time to focus on growing your business (or just get time back for yourself!), it’s worth considering an OBM.
The right OBM can be the missing puzzle piece in your business.
Did you know … I’m an OBM and I can safely say, I can help you and your business.
If you are scaling your business and need help, I’ll be your growth superhero for all things business management, so you don’t have to worry and can get on with anchoring your big vision.
Book a complimentary, no-obligation call to see if we’re a good fit here.
