Based on many conversations within my networks and from my discovery calls with clients, it’s clear that there’s a need to think differently about what an Online Business Manager (OBM) is and why they are integral to your growing business.
Many business owners still confuse the role of an OBM with that of a personal assistant (PA), executive assistant (EA), or virtual assistant (VA), but the reality is quite different.
And I’m sorry to say a unicorn VA with the skills of a PA, EA, and OBM likely doesn’t exist!
Running a successful business is more than ticking off daily tasks and showing up to meetings.
As your business expands, so do the complexities, demanding sharper strategies and smoother operations.
That’s where an OBM comes in, providing the necessary skills and expertise to handle these complexities and help you drive the business forward.
In this blog, we’ll explore what an OBM truly is, clarify the differences between an OBM and traditional assistant roles, and why having an OBM is crucial for your business.
By the end, you’ll see a clear picture of the unique value that an OBM brings and why investing in one could be the best decision for your growing business.
What is an Online Business Manager (OBM)?
An Online Business Manager (OBM) is a professional who takes on the responsibility of managing the day-to-day operations, projects, and teams of your business, allowing you as the owner to focus on strategic growth and your big vision.
An OBM’s role includes project management, process improvement, team leadership, and strategic planning.
They work closely with the business owner to ensure goals are met, systems are streamlined, and the business runs smoothly.
What an Online Business Manager (OBM) is not
An OBM is not a PA, EA or VA.
While PAs, EAs and VAs are invaluable for handling administrative tasks, scheduling, and support duties, they typically do not manage entire projects or teams.
Expecting a “unicorn” PA/EA/VA who can do all the things, including high-level strategic planning and project management, is unrealistic and can lead to inefficiencies, burnout and disappointment.
An OBM, on the other hand, is specifically trained to handle the intricacies of running a business’s operations, making them an essential asset for growth.
Why is an Online Business Manager (OBM) important in your business?
The importance of an OBM in a growing business can’t be emphasised enough. Here’s why:
- Strategic oversight: OBMs provide strategic oversight, ensuring that all business activities align with the long-term goals of the company. They keep an eye on the bigger picture while managing the finer details.
FACT: In a thriving business, it’s easy to get bogged down in day-to-day operations and lose sight of long-term objectives.
OBMs bridge this gap by consistently monitoring and aligning daily activities with the overarching strategic vision of the business.
They not only ensure that each task contributes to the big picture but also adjust strategies as necessary to stay on course.
This dual focus allows the business to move forward with purpose and clarity.
- Efficiency: By streamlining processes and implementing efficient systems, OBMs help businesses save time and resources. This allows the business to operate smoothly and effectively.
FACT: One of the key roles of an OBM is to enhance operational efficiency. This involves evaluating current workflows, identifying bottlenecks, and implementing improvements.
By introducing more efficient systems and processes, OBMs can significantly reduce wasted time and resources.
For example, they might automate routine tasks, improve communication channels, or refine project management practices.
These enhancements not only make daily operations smoother but also free up your valuable time and resources that can be redirected towards growth initiatives.
- Team management: OBMs manage teams, delegate tasks, and ensure that everyone is working towards the same objectives. This leadership is crucial for maintaining productivity and morale.
FACT: Effective team management is crucial for any business aiming for success.
OBMs take on this responsibility by overseeing team performance, ensuring tasks are delegated appropriately, and that deadlines are met.
They act as a central point of communication and collaboration to keep everyone aligned with the company’s goals.
By providing clear guidance and support, OBMs help maintain high levels of productivity and morale within the team.
This leadership ensures that everyone is working efficiently and cohesively towards shared objectives.
- Focus on growth: With an OBM handling operations, business owners can focus on growth-oriented activities such as networking, product development, sales, and strategic partnerships.
FACT: When visionary business owners are relieved from the intricacies of daily operations, they can concentrate on growth.
OBMs manage the operational side, allowing business owners to dedicate their time to high-impact activities like forging strategic partnerships, exploring new markets, and developing innovative products or services.
This shift in focus can lead to new opportunities and expanded revenue streams.
By trusting an OBM with operational duties, business owners can leverage their unique skills and vision.
How to think differently about an Online Business Manager (OBM) in your business
To truly benefit from the expertise of an OBM, it’s essential to shift your mindset to one of growth.
Value the role of an OBM and recognise that they are a critical player in your business, not just an “assistant” . Their strategic input and management skills are vital for scaling your business.
Think about an OBM as an investment in the right talent instead of overloading your PA , EA or VA.
When you think differently about investing in hiring an OBM who can handle the complexities of business operations, your business will change because your team won’t be overwhelmed and you will all be able to perform your roles more efficiently and effectively.
Utilising an OBM’s skills to their fullest by involving them in strategic planning and decision-making processes means you have someone to bounce ideas off, a partner in crime, so let their insights lead your business to significant improvements in efficiency and productivity.
An OBM is a big-vision move for business owners looking to scale and streamline their operations.
By understanding the distinct role they play and leveraging their skills, you and your OBM can take your business to new heights.
Ready to see the difference an Online Business Manager (OBM) can make?
Schedule a discovery call with me today and let’s discuss how we can work together to achieve your business goals.
During our call, we’ll discuss your current business challenges, identify areas where strategic oversight and streamlined processes can make a difference, and explore how an OBM can help you achieve your long-term goals.
Whether you’re looking to enhance operational efficiency, improve team management, or free up your time to focus on your big vision, I’m here to provide the expertise and support you need.
Book your discovery call today and let’s start the journey towards achieving your business transformation and big vision together.
