There is popular saying that “content is king”. But you know I’m all about making things easy for your customers with systems and processes, so I believe “the customer is king”!
Why? Because customer satisfaction is the pot of gold at the end of the rainbow.
Customer satisfaction is the degree of happiness of a customer with the products and services your business provides and it is also a measure of the level that those products and services meet or surpass your customers’ expectations.
And you really want to exceed their expectations because a happy and delighted customer will sing your praises and you can’t get better marketing and social proof than that!
Why is customer satisfaction important?
How do you ensure customer satisfaction?
How do you measure a customer’s happiness?
There are a number of ways to monitor and measure the degree of happiness of your customers such as shares, impressions, likes, testimonials, online surveys (data is your best friend!),referrals and repeat business. Social listening will give you a clue on what people are saying about your brand, products and services.
Online surveys will get you specific information – and this is key to a thriving business.