“If you quit on the process, you are quitting on the result.”
Idowu Koyenikan
A systematic approach to your marketing can make attracting, converting and retaining customers simpler and easier.
And imagine if this happened while you were working on your business, playing with your kids, hanging out with your friends, or even while you were sleeping.
In this blog, you’ll learn what a marketing system is, why it’s important, and how to get started in systemising your marketing so it works while you don’t!
What is a marketing system?
According to Wrike, “A marketing system is a repeatable, predictable routine a marketer uses to carry out their daily work. Marketing systems are often employed by marketers hoping to replicate routines when communicating with clients, setting up social media campaigns, working with influencers, or even sending mailers to current clients.”
Now, I know you may not be a marketer, but in fact, every business woman with a big vision needs to think like a marketer.
And every small business needs marketing to attract, convert and retain potential clients – on repeat.
So having a marketing system is going to make this super easy for you.
Why do you need a marketing system?
Repeatable. Predictable. Replicated. Don’t those words sound like something you need? That’s what a marketing system will do for you.
Overall a marketing system will help you be more organised, be more productive, get more leads and sales, and cut down your work time.
Not only that, but you’ll be able to understand your insights more easily because the system will keep track of this information for you.
Examples of marketing systems
- Marketing planning system: The marketing planning system looks at goals, review, strategy, and what’s working and what’s not. I use Miro for this.
- Sales funnel: A sales funnel is used to capture leads (customers) and take them on a journey so they buy from you – hopefully over and over.
- Lead generation: Attracting the interest of more potential customers to increase future sales. More leads, more sales.
- Promotion: The activities that communicate the message, product, brand or service to an end user.
- Segmentation: Segments of your market that you promote your services and products to, for example, leads, new clients and past clients.
- Affiliate marketing: Earning a commission by promoting someone else’s product or service.
- Email marketing: Generally a way to promote to people on you list whether they are a lead or a customer.
- Content management system: WordPress, Drupal, Squarespace and Wix are all content management systems (CMS) that allow a business owner to build and manage their own website and the content involved with it.
- SEO: SEO means Search Engine Optimisation and is the “process used to optimise a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better”. (Source MailChimp)
- Networking: Do you have a system for networking? How do you document your new connections, business cards and what you spoke with people about, or how to follow up with someone? You need a system!
All of these need a step-by-step system to achieve your goals – and you can’t have all of these systems in your head!
Real-life example: Trudy Rankin, Online Business Liftoff
Online business Liftoff helps small businesses to start and grow a business online.
“Last year, I asked Ee Zen to run a strategy session for my business where we worked out a new marketing system for my business. The marketing system I was using at the time was a bit all over the place and I needed something more defined and purposeful,” owner Trudy said.
“Ee Zen really took the time to understand what I was trying to do with my business going forward. She used her strong understanding of small business and small business processes to help me map out how I should be doing marketing … in a way that works for me.
“Then she helped me spot the gaps and gave me some great advice on how to plug them. One of my key goals was to build my email list more quickly. And Ee Zen was able to suggest proven strategies for doing this and showed me examples of what she does herself.
“If you are a small business owner or solopreneur who wants someone who will take a strategic partnership approach to working with you, I highly recommend Ee Zen and REAVA Solutions.”
How to get started systemising your marketing
One step at a time, that’s how. Get started by documenting your processes and getting those into a workable system. It might involve a program or platform, delegating to a team member, or even automation.
Whatever you do, get started and take a little step!
If you need a hand setting up your marketing systems, get in touch. My superpower is systems, documenting and systemising your marketing so you have repeatable processes and workflows such as templates, forms, and project plans that you can use again and again.
That’s the beauty of a marketing system and I’m ready to be your systems superhero! Get in touch today.
